If you're not yet signed up for my 7 Days To SEO
Domination Course, you can get access to it FREE here:

  
Twitter Username:
Twitter Password:
ReTweet Message:     

Off page ranking factors is synonymous with the term: backlinks or links

To rank highly in Google you NEED lots of quality links. (i.e. you need other websites linking to your website)

You can rank highly in Google for a keyword and not even have that word anywhere on your web page, IF your off page optimization is good. A good example of this is looking up the word, “Click Here” on Google and then seeing how adobe’s PDF reader page is ranked highly and the word “Click Here” is nowhere on the web page.

If your domain name is the keyword itself, you’re going to instantly get an advantage in Google. (i.e. your keyword is gift baskets, and you own giftbaskets.com)

Us the Yahoo Site Explorer to get a list of any website’s backlinks (i.e. a list of sites linking to whatever website you input). You can visit the Yahoo site explorer here:

http://siteexplorer.search.yahoo.com

Open up a spreadsheet and create the following columns:

   Website: The websites linking to whatever website you are analyzing (i.e. the website URL you input into the Yahoo Site Explorer)

   Outbound Links: The total number of links located on each page listed in the Yahoo Site Explorer. The fewer the links on these pages, the more a link from that page will help you.

   Inbound Links: The total number of links pointing to each of the pages listed in the Yahoo Site Explorer. You get this number by entering each website back into the Site Explorer. Higher the better.

   Page Rank: The Google page rank of each page listed in the Yahoo Site Explorer. Page Rank 1 and up websites are best; however, don’t disregard PR0 websites as though will still help your ranking.

   IP Address: The IP Address of each page listed in the Yahoo Site Explorer. You can get this by visiting http://www.who.is and inputting the domain name. The more links you can get from unique IP addresses, the better.

   Anchor Text: The actual link text located on each page listed in the Yahoo Site Explorer, that links back to the original website you’re analyzing. (i.e. Somewhere on each of these pages is a link to the original website you’re analyzing. You should visit each page and look for the link on the page. Then record what the actual link text says). You should use the keyword you want to rank well for in the anchor text of your links.

   Page Title: The title of the web page for each page listed in the Yahoo Site Explorer. It’s good to have your main keyword in the title of each page linking to you. A helpful tip is if you own some of the sites linking to you, change the page title of those sites to match the keyword you’re trying to rank for.

   Website Age: The age of each page listed in the Yahoo Site Explorer. Links from old websites are extremely powerful and will boost your ranking. A link from a 5 year old site will likely help you more than a brand new site with a high Page Rank only. In my opinion Age is more important, so look for links from old websites.

You should go through all of the websites listed in the Yahoo Site Explorer and take fill out each column. This will take a long time if you’re not using tools to help speed up the process. SEO Elite is what I use to speed this process up so it takes 3 minutes instead of 3 hours.

You shouldn’t use the exact same anchor/link text in every link that you get from other websites. The reason is because it does not look natural. Google wants things to look natural. So, to make things look more natural to Google, you should vary up your anchor text. Get some links containing gift baskets. Get some links containing Christmas gift baskets. Get some links containing Buy Christmas Gift Baskets. Get some links containing http://www.YourWebsite.com as the anchor text. Vary it up A LOT.

SEO Elite will automate this entire process so you spend literally 3 minutes on this, instead of hours and hours. I start every single SEO campaign with SEO Elite first. I use it to reverse engineer any website’s entire off page ranking strategy. Then I simply do what they do and I outrank them every single time.

You can see more of what SEO Elite does here: http://www.seoelite.com

In the next lesson I’ll be sharing with you a ton of awesome link building strategies so you can get your websites a huge amount of links, which is what it takes to rank highly in Google.



Please let me know what you think about this lesson. I'd love to hear from you :-)






165 Responses to Offpage Ranking Factors

← Older Comments
  1. Sasha Shadpay says:
    March 31, 2012 at 7:48 am

    Great video and help!
    If SEO Elite has possibility to analyse on-page factors like you showed in lesson 1,2 ???

  2. Adam Short says:
    March 26, 2012 at 7:04 am

    Great lesson again, very informative and great presentation.

    Cheers,

    Adam

  3. Dorothy Marr says:
    March 18, 2012 at 11:16 pm

    Ah this was good. I had no idal how important all of this is> Thank you. SEO Elite is a timesaver for sure.

  4. mohsen kamalrosy says:
    March 3, 2012 at 2:58 am

    its very good for learning i am very happy about this thnx for giving idea

  5. Hi Brad, Your the Man. If you stopped now,I would still be ahead. But don’t stop,Great Stuff!!!!

  6. Yahoo Site Explorer has been merged into Bing Webmaster Tools…does that impact this at all? It looks like you need a Bing account?

  7. It was interesting to know that Yahoo list websites in order of importance. Does opensiteexplorer.org do the same as mentioned in video 2.

  8. Thank you for the lesson. I am getting the “why” but still trying to understand the “how” on an existing site or on a new site. I guess it will come in future lessons. Thank you for your efforts.

  9. Michael Stanley says:
    January 23, 2012 at 9:35 pm

    Getting good a bit over my head

  10. jeff hamric says:
    January 10, 2012 at 4:43 pm

    Hi Brad, I have a question. Other than SEO Elite, what products are indispensable for ranking sites? I have wanted to get into internet marketing for years. Right now, I am a real estate appraiser and I want to begin by getting my site (sacramentoappraisalgroup.com) ranking high on google.

    Thanks for your help.

    Jeff

    • Hi, definitely products that are going to get links to your website. To rank highly you have to have links. In later lessons I’ll go over the various ways you can get links. Then you can decide which products will help you with the link building method(s) you want to go after.

  11. Holy $. Ever hear of seo quake? You’re supposed to be an expert? I get that you’re trying to plug your own products here, but come on…Time to update these videos, too. These look like pre-panda seo tips, and pretty much everything has changed since then. Can’t get away with shitty sites anymore.

    • Hello, Yes, I have heard of SEO Quake. Tools are great, but you should know theory and “why” you’re using a tool before just throwing out tools left and right. That’s the problem with IM. There are too many tools. Too much technology and people running around like chickens with their heads cut off, looking for the next latest and greatest tool. I’m teaching the core foundation/fundamentals “first”. Later there will be plenty of tools mentioned. These lessons are post Panda. Things have changed, but core fundamentals have not.

  12. Is that software still working well whitout Yahoo site explorer ?

  13. helo brad…
    again it was a great lesson… but i got some queries when i work on your lessons.
    i found some site who are at the top of the list but they even have a rank (it says no rank) . and also dont have keywords. then how come they are on the top.

    thanks a lot

  14. Great lesson in understanding onpage and off page SEO. Question: how much is the software that helps us identify the links? Secondly, how do we ensure back links to our website? Thanks again for the great sharing and looking forward to lesson #4!

    Cheers….
    pris

  15. Hi Brad,

    yahoo site explorer appears to not provide the analysis anymore. is that true?

    how does one ‘pursue’ links on another site linking back to your site? thanks, Mike

  16. Phil Mitchell says:
    November 5, 2011 at 2:28 am

    Sorry couldn’t watch lesson 3 audio break up drove me mad.
    can you re-issue #3 with good audio.
    Phil

  17. You need to make the video iPhone compatible a lot of guys missing out

  18. Dr Michael Hutch PhD says:
    October 21, 2011 at 12:23 am

    Wow. I picked up pieces here and there. But now you bring it all together. Thankyou!

  19. Might sound dumb but I don’t understand why this is useful. Why not just look at the sites that are ranking for your selected key word / phrase then see where the top links come from and persue them for links?
    Do we need to know why they are the best links?

  20. Great video Brad. Couldn’t leave comment on other videos unfortunately but they were good too. cheers

  21. Lowell Powell says:
    August 23, 2011 at 11:49 am

    I learned a lot about off-page linking. Does Google SEO rank Articles and YouTube videos EXTREMELY highly? —– or is Google still primarily looking at backlinking?

  22. Thanks Brad this was useful. Im still a little confused about an anchor text. Do I creat an anchor text with the keyword I want to rake for on my website pointing back to the orginal link?

  23. Hi Brad,

    Thanks for sharing your knowledge and the freebies. I was wondering what would be the average cost for a PR5 site on flipper?

    Thanks,

    John

  24. Another great one Brad

← Older Comments

Please let me know what you think about this lesson. I'd love to hear from you :-)

Helpful Marketing Products
Niche Finder
NEW! Quickly find buyer keywords with low competition and A LOT of searches. Learn More!
SEO Elite
Get a top 10 ranking in Google, Yahoo, and MSN with this powerful new software. Learn More!
SEO LinkVine
Voted best link
building method for 2010. Get 1000s
of links fast.
Learn More!
Keyword Elite
Generate 15,000+ keywords in 60 seconds. Boost your Adwords profits and find profitable niches. Learn More!
Affiliate Elite
Become a super affiliate by finding super hot products to promote & much more! Learn More!
Directory Submitter
FREE! Get thousands of high quality, 1 way links to your websites. Learn More!
Article Submitter
FREE! Submit your website to hundreds of article directories worldwide. Learn More!
SEO Mindset
Brand new search engine optimization eBook teaches you how to get top Google, Yahoo, and MSN rankings. Learn More!
Niche Revolution
Want us to create products, salesletters, and websites for you? Learn More!