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Before optimizing your website, you MUST find “buyer” keywords. Do not go after “browser” keywords, which is almost every case are the super high search count keywords. These are the keywords that MOST people try to rank for. Don’t waste your time.
Browser keywords will bring you a ton of traffic should you rank well for this (which is extremely difficult) ; however, this traffic will not convert into buyers (i.e. money in your pocket). If anything, you’ll be paying more money to your webhost for bandwidth.
When starting out, use The Google Search Term Suggestion tool for your keyword research. This tool is located here:
While comparing 3 different type of keywords, from browser keyword to buyer keyword:
You will see that browser keywords typically will send you A LOT more traffic; however, they’re not only much harder to rank for, but won’t make you anywhere near as many sales as a “buyer” keyword like “the diet solution program”.
Optimizing your website for a long tail phrase like “the diet solution program” will still contribute to you ranking slightly higher for the short tail keywords: diet AND diet program, because both of those words are included in the long tail keyword: the diet solution program
To find good buyer keywords, you can simply include words like: buy, purchase, get, discount etc. in front of your main keyword. An example would be:
To assess how competitive a market is, in terms of how hard it will be for you to rank in Google for the specific keyword, you’ll need to perform the following steps:
Step 1: Open a spreadsheet up and make columns for website, Google page rank, total links, page title, h1 header tags, h2 header tags, bold tags, alt image tags, keyword density.
Step 2: Visit each of the top 10 ranked websites and fill in each column with the appropriate data related to each website.
The reason we’re using Yahoo here is because Yahoo gives a better, more thorough list of all of the websites linking to the website you input. Google no longer gives us a full list. They don’t display it publicly because they don’t want people like us manipulating their search results, which is what we’re able to do with this information
Yahoo lists sites in order from the MOST POWERFUL link at the top, to the least powerful at the bottom. This is very important because you’ll know that if you could get a link from the top site in Yahoo’s results, you know that that specific website would help boost your Google ranking more than any other link.
Step 3: Get averages of the Google page rank column, and the total links column to get a rough idea of what sort of Page Rank and total links you’ll need to get into the top 10. Also, look at the #10 ranked website’s stats to see the minimum you’ll need to hit the top 10.
Look for keywords that have over 1,000 monthly searches.
Look for keywords where the #10 ranked website on Google for that keyword has less than 1,000 links when using the “link:” command on Yahoo.
Look for keywords where the #10 ranked website on Google is a Page Rank 3 or lower.
Look for BUYER keywords only.
In the next lesson I’m going to go over exactly what you’ll need to change/fix on your own website to make sure that your “on page optimization” is 100% perfect so you’ll get as much of a boost in Google as possible, by making a few small tweaks to your website itself. Stay tuned for tomorrow!